Vision & Mission

Our Vision

A Tobacco-Free Ghana Where Public Health Thrives

We envision a Ghana where tobacco use is significantly reduced, tobacco farming is replaced with sustainable alternatives, and public health policies prioritize the well-being of all citizens.

Health First

A nation where preventable diseases from tobacco use are dramatically reduced, and communities enjoy better health outcomes.

Empowered Communities

Farmers and communities transitioning from tobacco to sustainable, profitable alternative crops and livelihoods.

Strong Policies

Comprehensive tobacco control policies that protect public health and promote sustainable development.

Global Leadership

Ghana as a regional leader in tobacco control and sustainable agricultural transformation.

Our Mission

Transforming Public Health Through Evidence-Based Advocacy

To promote public health and sustainable development in Ghana through evidence-based advocacy, research, and capacity building, with a focus on tobacco control and alternative livelihoods for tobacco farmers.

Research & Evidence

Conduct rigorous research to inform policy decisions and demonstrate the health, economic, and social impacts of tobacco use and control measures.

Policy Advocacy

Advocate for comprehensive tobacco control policies and legislation that protect public health and align with international frameworks like the WHO FCTC.

Community Engagement

Work directly with communities, especially tobacco farmers, to develop and implement sustainable alternative livelihood programs.

Capacity Building

Strengthen the capacity of civil society, government agencies, and communities to effectively address tobacco control and public health challenges.

Public Awareness

Raise public awareness about the health risks of tobacco use and the benefits of tobacco control measures through education and media campaigns.

Partnerships

Foster strategic partnerships with local and international organizations to leverage resources and expertise for maximum impact.